It would seem sensible if Google gave out a bit of information to webmasters to encourage them to structure their content so it might appear as a Featured Snippet. Google wants Featured Snippets, as it wants to take a click out of the search chain and stop users from having to visit a yucky old-school website. Contact me if you would like to discuss ways to structure content to give yourself a better chance of generating Featured Snippets.Note that several recent studies have shown that for queries with Featured Snippets, organic traffic to pages in those listings is suppressed, so creating them is a little bit like shooting oneself in the foot.Build content like those pages and wait for the glory of Featured Snippets to be awarded.Use competitor insights to spot which queries generate Featured Snippets and analyse the elements of those pages to see what their “secrets”** are.Use those tools to analyse which of your pages generate a Featured Snippet.For the foreseeable future, the only way to get a handle on what queries you get a Featured Snippets for is through one of the SEO Tools.This is being blocked “politically” as the Google higher-ups can t see how it would help publishers make better content.This is despite testing such a feature nearly a year ago, and for webmasters, this would be a very useful addition.Google is not working on a tool to let webmasters see Featured Snippet analytics data within Search Console.
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